lunes, 20 de mayo de 2013

Swiss school

Sustainability Management School (Sumas)

In this school Students are taught all of what isn't taught in most business schools and that is the sustainability of business. The first video "Sustainability Mangement School (SUMAS)" is very comercial, and the intent is to get people interested in this
school and in the academic programs.

The Next video "Sustainable consumption & production: a greener world" talks about the world 
and the ecological footprint we as humans are living.

The ecological footprint calculation measures the surface area needed to produce the resources we consume 
every day and the surface area needed to absorb the waste generated by the use of these resources.
In this video they cover many subjects relating to our ecological footprints as a generation and it points to the 
industry as the area where we can most help the enviorment.

Inconvinient Truth Video

Even though this video is from 2008 this video is real. If humanity does not start thinking sustainable it will in
some years, probably extinct. Global Warming has effects like:

http://usliberals.about.com/od/environmentalconcerns/a/GlobalWarm4.htm

Melting glaciers, polar ice caps and other frozen grounds are causing, and will continue to cause, a plethora of problems for mankind and all living species. The most pressing problems include:
  • Rising sea levels, which lead to flooding and displacement and death of possibly millions of people.
    Per the Inconvenient Truth website, "Global sea levels could rise by more than 20 feet with the loss of shelf ice in Greenland and Antarctica, devastating coastal areas worldwide."
  • Fresh-water polar ice caps melting into salt-water oceans alter the ocean gulf-stream patterns that regulate temperatures. This process leads to major temperature-pattern changes around Earth.
  • The changing landscapes and higher temperatures in polar regions will endanger countless animal and plant species, and irretreivably alter the balance of the ecosystem.
  • Ice caps and glaciers serve as sunlight reflectors, bouncing high-temperature sun rays back into space and away from Earth. When these natural structures have diminished greatly or vanished, Earth will be further warmed as the darker oceans absorb much of the sun ray heat.
In my city (Bogotá) I can help the enviorment by taking 5 minutes shorter showers. I can also avoid having my lights on constantly. 

Starbucks:
Starbucks has a enviormental policy that consists of having a positive impact in the communities that it is in. 
Some of the things Starbucks does to help out the enviorment:
-Use paper and recycled cups to avoid waste.
-Building Green Stores
-Avoiding too much use of energy.
-Help farmers in soil management and crop production.
Companies like Starbucks are not only helping the enviorment or our tomorrow. By doing these things they are also encouraging younger and older consumers to change their ways and help for a better tomorrow. For them and their children. Enviormentalists and regular people who help the enviorment are also interested in coming to eco-friendly stores like star bucks because it supports their morals and beliefs so this is also good for business.
Having an Eco-friendly store can help the enviorment and the earth, but it can also help in business. 

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